“You are definitely in the category of people with whom it is a pleasure to do business with!”


When we set up Private Cellar in 2005, we were one of a clutch of new wine businesses on the block and we set out to really excel at what we do. Quality of wines, honesty and excellent customer service were our top priority and they continue to be the cornerstones of our business. We are proud of what we have achieved in the past ten years but we don’t want to rest on our laurels and hope that you will continue to tell us where we can improve as we embark on the next decade of Private Cellar’s history. For our 10th Anniversary, here are our top 10 reasons which we hope will entice you to buy from us. If you like what you see, please continue to browse our wines online and don’t hesitate to call us on 01353 721 999 and ask for a copy of our wine list.

EXPERIENCE: The Private Cellar team know their stuff and we can’t hide our enthusiasm for our range of wines. We have all been immersed in the wine trade for longer than we care to admit but we are not wine anoraks and are well aware that there are only so many people in the world who are interested in an in-depth conversation about malolactic fermentation…

X-FACTOR: We really do offer a personal wine service. It’s an easy claim to make but our recommendations are made with the genuine motive of providing drinking pleasure for you, the customer, not because there is a pile of stock which needs to be shifted. We don’t have call centres or a central switchboard – we prefer to answer the phone ourselves and engage with you to make sure that we can help you discover new wines and enjoy old favourites.

PRICE:QUALITY RATIO: Rather than buying to a formula of price points and volumes, we only buy wines that we personally rate and which we are proud to sell (and drink at home ourselves). The criteria for selection is purely based on a price:quality ratio. If that doesn’t stack up, the wine does not make the Private Cellar Selection.

ESTABLISHED: It’s hard for us to believe that Private Cellar is already 10 years old but we appreciate that there are much older wine merchants out there (by that we mean companies, rather than people!). However our collective wine trade involvement spans back much further than the existence of Private Cellar and our combined 160 years of expertise in sourcing, selling and storing wine comes from long-established careers in the UK and overseas trade.

RELATIONSHIPS: Private Cellar is nothing without our customers, suppliers and staff and we continually invest in these relationships whether in the warehouse, at the winery, on the phone or at a Private Cellar event. Our company was founded on friendship and we are thrilled that so many of you, customers and suppliers alike, have become genuine friends too.

INVENTORY: In addition to this Private Cellar Selection, we have a constantly evolving Fine Wine List, which is sourced mainly from our customers’ own collections. The beauty of this system is that we have first-hand knowledge of provenance and storage conditions – the most important elements of secondary market fine wine trading. Our wines are stored in perfect conditions at Vinothèque and we take great care in looking after our customers’ collections.

EDUCATION: We have a lot of fun sharing our wine knowledge with our customers, whether in a formal classroom setting at a tutored tasting or over dinner, joined by our wine growers from around the world. We continue to learn too, as new wines, appellations and styles emerge. Please ask us if you would like to receive details of our courses and events.

NICOLA: Our wines are sourced by Buying Director, Nicola Arcedeckne-Butler MW, one of only 319 Masters of Wine in the World. We should add that we are proud of every member of our team and the commitment that they show in making Private Cellar a successful business.

CUSTOMER SERVICE: Customer service is the cornerstone of our business and it is something that we take very seriously. Whether you are buying a single bottle or twenty cases of wine, we hope to provide excellent service from the moment we answer the telephone to the eventual wine delivery to your door.

ENTHUSIASM: We love what we do! Whether we are matching food and wine for a wedding, sourcing a gift for a christening, ruining our teeth at the en primeur tastings, shivering in cold cellars or hosting tastings around the world, we genuinely enjoy what we do.

© Private Cellar

| Delivery | Terms & Conditions | Privacy | Cookie Policy | Sitemap

Website Design & Build by Infotex